Monday, December 7th, 2015. The 2016 Pirelli’s calendar comes out every December, promoting the image of women; basically it is dedicated to the representation of the young, sexy and slender woman. The proposal for the year 2016 is “inspirational women”.

This edition shows women who have highlighted not only for its beauty but for their talent. Including Serena William, the American tennis player winning multiple world cups and recognition for excellence in sport; who in images displayed his athletic and muscular figure. Meanwhile Amy Schumer, the comedian of the moment; thanks to its show Inside Amy Schumer, a comedy improve or Stand Ups Comedy numerous highlights in your picture topless, but strategically covered and a glass of wine.

Similarly, the figure of Yoko Ono, the widow of John Lennon and artist by own achievements; Patty Smith, the punk poet of the 70s, with her distinctive white shirt, black pants and shiny loafers. Pirelli shows women with more toned and stunning environmental figures, emphasizing the sexy, sensual and irreverent of them. We are in the era of women’s empowerment, the moment in which we highlight our achievements and not only for our bodies; increasingly valuing the woman lying by his intellect and actions.

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The image of self-respect and emphasis of women as just that, a woman; has been extended to the world of art and entertainment, in which the figure has changed to, for example, curves have become more visual and interesting field; actresses Lena Dunham has become a modern icon, for her realistic and positive comments of her figure; as well as new models of large sizing that are increasingly included in the catwalks, again attributing love of curvy figure of Marilyn Monroe enjoying.

Talent is no longer defined by the image, and it is known in Pirelli; managing to highlight what’s hot, reinventing and proposing a different image, something new is happening.

Annie Leibovitz, the famous American photographer of 66 years, is responsible for the project in these images a lot of women that are not commonly beauty icons; but praised for their accomplishments. So says the reason for the following year: “inspirational women”, once again shows that modern women can surprise.

ALFA