Jewelry brands that stand out in social networks are usually determined according to the number of followers they have, and this depends on the scope and impact they generate at a social and economic level. In recent years, jewelry brands have been emerging with innovative designs and proposals that compete to get a place in the complex world of fashion. So below we will present some of those firms that have had a vertiginous boom:
MARIA PASCUAL: This brand is the one with the most followers on “Instagram”, which reach more than 161,000, so some of the most well-known influencers such as Sincerely Jules, Laura Escanes, Chiara Ferragni, Dulceida, among others have worn its jewels and one of its most iconic products is the crescent-shaped pendant that was a real sensation in 2016, being projected in many of the accounts of this social network, as well as on Facebook.
This signature of Catalan origin has emerged with a very current style and with innovative pieces, which have had a lot of support from modern women and especially from the youngest population.
PD PAOLA: This jewellery brand was founded in 2014, and currently has more than 121,000 followers, achieving to turn over approximately more than 1.5 million euros. PD Paola’s designs are unique, but primarily they are basic and without exaggeration, which has had a significant impact on the world of jewelry.
To its credit, emblematic pieces of the brand stand out, such as the earrings called “ear cuff” which have floral designs, as well as the pieces with the brand logo, which is a double triangle. This brand of such a boom today has physical stores not only in Spain, but also in countries such as France, England and the United States, where it has been able to quickly position itself with its unique, simple and elegant style.
SINGULARU: This is another jewellery brand that stands out in social networks and presents practical designs, adapted to the needs of the modern woman who works, socializes and attends events where she wants to look splendid.
The brand in question was created in 2014 by the Spaniards Tormo and Cristina Aristoy, and nowadays it has almost 60,000 followers, who prefer its quality, unique designs, and above all the advantage of its very affordable prices that do not detract personality and creativity from its models, making these pieces perfect alternatives to wear them on a day-to-day basis and in the most distinguished and elegant events.
OUI PETIT: This is a jewelry brand that has opted for simple styles and designs, in addition to affordable prices to provide the opportunity for many women to wear exquisite garments inspired by antique and old jewellery. The owner of this brand is Victoria Montero, who owns her workshop in Córdoba, Spain, standing out for her simple, but innovative and modern style which has earned her the opportunity to count more than 54,400 followers who have made the rings adaptable and the “midi” the best-selling products of the brand.
LOWLITA & U: This brand of jewellery has grown a lot lately, to the point that it already has about 54,000 followers, who show their preference for the variety of watches and fine bracelets which have a distinctive element as an initial that is characteristic of the brand. Also they constantly offer special discounts to social network followers, a strategy that has increased their income; likewise, the shipping costs of purchases are free, which is a point in favour for the buyers.
OUIBYOU: The chief fashion editor of the magazine “Elle”, Laura Somoza, is the owner of this brand created in 2013, which has been consolidated in the world of jewelry, to the point that models such as Chiara Ferragni, Gigi Hadid, Paula Echevarría and Gisele Bündchen, have chosen to wear its pieces. The jewelry designer was first inspired by the jewel of Dior “Oui”, hence the name of the brand, which currently has more than 29,500 followers on Instagram.
KALK: This jewelry brand is considered as one of the alternatives for different girls who want to look very feminine, free and spontaneous, and with only one year of existence it has about 21,600 followers. The brand’s designs are characterized by being fine and of quality, but keeping affordable prices, so that it is not necessary to spend large amounts of money to own a beautiful jewel.
BAGATIBA: This firm is characterized by its large designs, such as earrings and pendants which have become irresistible to celebrities such as Candice Swanepoel and Bella Hadid, celebrities who have been seen wearing some of the pieces of this different and very modern jewellery firm on several occasions.
ALFA